First Look: BlackBerry App World Open for Business

The long-awaited BlackBerry App World opened its doors Wednesday, kicking off CTIA 2009 in Las Vegas. BlackBerry App World is Research in Motion’s (RIM) effort to keep BlackBerry a worthy contender in the battle for the top smartphone.

BlackBerry App World lets you browse, purchase and download apps directly to your BlackBerry. To download the storefront, visit mobile.blackberry.com or www.blackberry.com/appworld from the BlackBerry Browser. A BlackBerry App World icon will appear on your homescreen when it is done downloading. Before you can begin purchasing, however, you must set up a PayPal account on your PC.

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